Antecedents and Consequences of Social Issue Advertising Believability
نویسندگان
چکیده
منابع مشابه
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ژورنال
عنوان ژورنال: Journal of Nonprofit & Public Sector Marketing
سال: 2006
ISSN: 1049-5142,1540-6997
DOI: 10.1300/j054v15n01_05